Oslo Design Fair represents one of the biggest and most important sales and marketing channels for the design and interior industry in Norway. The event is now being honed to help the industry succeed even better in challenging times.
– Over 8 out of 10 exhibitors at Oslo Design Fair this autumn gained new customers and contacts during the event. A vast majority also found the fair to be an effective way to meet multiple buyers. We are committed to listening to our exhibitors, and we are now making certain adjustments to make the event even more commercially relevant and engaging.
Aiming to boost sales and turnover
Silje Låveg, project manager for Oslo Design Fair, is deeply invested in creating spaces that help the design and interior industry succeed. Låveg is acutely aware that parts of the industry are facing challenging times and that many companies in the sector have a pressing need to boost their revenue.
– We want our exhibitors to have close contact with as many customers as possible during Oslo Design Fair. To achieve this, we are refining the event to become a more focused sales arena and meeting place for trade. This aligns with what our exhibitors and attendees report as their primary motivation for attending. According to our research, the industry primarily seeks a place for buying and selling between business owners in the design and interior value chain. We want to facilitate this in line with the feedback we’ve received.
What do these planned adjustments entail?
– By focusing on the trade aspect of Oslo Design Fair, our exhibitors will find that the relevance of attendees increases further. This means avoiding unnecessary time and resource spent on people who are not likely potential customers or business contacts. At the same time, the new profile for Oslo Design Fair will make the meeting place even more appealing for the commercial target groups we address. The goal is to attract even more relevant visitors in January, says Silje.
Låveg explains that the refined profile of Oslo Design Fair as a sales arena involves several noticeable changes:
– The exhibition area is concentrated in Hall D. This compact area of approximately 10,000 square meters will give exhibitors more visibility and attract more visitors to their stands.
– The traditional professional program will not be scheduled as before.
– Inspiration areas are being removed, while exhibitors’ new products will receive greater attention.
Save the dates: January 26-28, 2025!
For many exhibitors, Oslo Design Fair represents a sales and marketing channel that yields a high economic return. Being able to see, feel, and interact with products in person creates a level of persuasion for sales that other forms of marketing cannot match. Additionally, the event is an effective way to establish new relationships and customer bases.
– There’s something special about meeting the rest of the design and interior industry in one place and experiencing the sense of community that this event fosters across the industry. Oslo Design Fair is also the place to showcase your brand and build a network that provides a “flying start” into 2025.
We look forward to Oslo Design Fair from January 26th to 28th and can’t wait to open the doors for Norway’s largest meeting place for design and interior!
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