We’re thrilled to announce that we’ve partnered with NOVA Spektrum (formerly Norway Trade Fairs). Founded in 1920 to showcase Norwegian innovation, NOVA Spektrum’s Oslo Design Fair is taking a leap forward by adapting to the trade show industry’s emerging hybrid landscape.

As trade fairs across the world struggle to come to terms with lower attendance and more demanding exhibitors, the Oslo Design Fair in partnership with Ribbon, will be offering a full omni-channel marketplace. This evolution means that attendees can now do business with exhibitors in person as well as online.

According to Kathrine Jansen, Director of Oslo Design Fair, “We believe we are on the cusp of revealing something very exciting. We’re thrilled to continue breaking new ground just as we did as a small institution back in 1920.”