Heymat and Oslo Design fair held a contest ahead of the autumn 2017 fair. Themed “Lekende lett”, the challenge was to develop a doormat for families.
The contest was met with huge interest and a total of 50 entries alongside 200 sketches were received by the jury. After the final rounds, three tremendous finalists were announced. These were presented at the autumn fair and the winner selected by a final visitor vote. All finalists were well received but one stood out from the rest: mats with animal themes, designed by Hege Homstvedt.
Hege has gathered inspiration from the Norwegian nature in the shape of fox and polar bear cubs. The beautiful, iconic red fox has a central role in traditional and more modern fairytales and songs. The polar bear is a desire to convey an arctic contrast to the forest.
– I wanted to shape an honest and playful impression by way of sparse and straightforward lines. The goal was to design a charming yet not too childish design, says Hege. She is an Academy of Art in San Francisco graduate that now works as a graphic designer at Mission.
The design contest is the second hosted by Oslo Design Fair. The first was in collaboration with Røros Tweed at the spring fair 2017.
– Our goal is to connect Norwegian producers and designers through such contests and we are very pleased with both the number and quality of the entries, says Grete Sivertsen, creative director for Oslo Design Fair.
Heymat was founded in 2015 and builds on a family company tradition with long experience from cleaning and carpet rental for Norwegian companies. Through 50 years of experience, they know which mats contribute to a cleaner home environment and Heymat today produces mats with industrial quality and desireable design.
– With the new design, we wish to expand our collection to also reach the childrens’ rooms and we are looking forward to complete and launch this project during the autumn months, says Sonja Djønne, Managing Director of Heymat.
The jury consisted of Sonja Djønne, Grete Sivertsen, Runa Boman (Norway Designs) and designer Kristine Five Melvær.
The winner of a Heymat was Brita Waage Linge. Congratulations!